Brazil is the 13th. football fanatic fan market

According to a recent study published by Nielsen Sports, Brazilian football is only the 13th. of fans interested and very interested in football.

 In this study were not considered those who have little interest in football or no interest.

This group, the most fanatical is undoubtedly one of the most important audiences for the clubs. They are the ones who go to the matches, buy season tickets, products and maintain that loyalty, even with the teams´ bad sports moments.

They are the heavy users in the world of marketing applied to football clubs.

According to a Sports Value study published in May 2018, which you can read here, football clubs in Brazil generate insignificantly volume  with football fans passion, only R$ 1,2 billion in 2017.

 Just as a comparison, the expenses of Brazilians with entertainment exceed R$ 61 billion.

The market that proportionally has more interested in football is the United Arab Emirates, followed by Thailand, Chile, Portugal, Turkey, Mexico and Spain.

Brazil stayed in an unbelievable 13th place behind Malaysia, South Korea, Poland and Italy.

The country of football sees the fans in the surveys in Brazil less interested in football and those who are interested want the European teams.