Brazilian football needs to react

Published On - 25 de July de 2018

Amir Somoggi sportsvalue

The present world is shaping how we consume and follow sports. And at the moment, Brazilian market is being literally invaded by European teams.

This process, which is not new, has greatly intensified in recent years with the gigantic volume of broadcast matches from the UEFA Champions League and all European domestic leagues .Lots of games on more than one station.

Not to mention the strength of the idols, all in giant teams in Europe.

Another aspect is the strength of the games in the generation that has become known as PlayStation. These boys and girls, people from 8 to 24 years are the proof that today European teams have increasingly the fan base in Brazil. The games generation and social networks only thinks about European teams and experiences their brands on different platforms.

Sports Value published in May this year a study showing scary data, which you can access here.

This new scenario shows that every day we are more like Malaysia, Thailand, Singapore, Indonesia and not more like Brazil. These markets are very exploited by the teams because they have a weak league.

Unfortunately, Brazil begins to show that it is not so different. It seems unbelievable, but this deterioration process at the Brazilian football already shows its worst face.

And now, Brazilian football?

Unfortunately, our football assists in silence this whole process without doing anything. Generations borned in the 60’s, 70´s and 80’s are incredulous watching their children and grandchildren love Barcelona, ​​Real Madrid, Manchester United and PSG and no more  Corinthians, Flamengo, Sao Paulo, Palmeiras or Cruzeiro.

One of the reasons for the creation of Sports Value is to help Brazilian football to see new tracks that allow our market to evolve in a truly creative way.

Brazilian clubs need to look urgently at their local supporters and offer exactly what European teams cannot do, memorable live experiences. These are actions, that produce emotions that the heart of this generation of young people has never felt.

 

Brazilian teams must globalize their brands and need to seek new markets. And there are many opportunities on a global scale, but not for everyone.

The future of Brazilian football depends on this reaction.

Is to react or be left behind!