Brazilian football clubs’ financials 2022. Marketing revenues consolidation

Sports Value has just finished its newest study on Brazilian football club finances, with lots of news and exclusive content!

Click here to download Sports Value’s survey on the Brazilian football clubs’ financials in 2022 in US$.

This year in addition to financial data such as revenues, costs, net profits/losses and debts, there are numerous unique analyses.

There is a global and Latin American players´ transfers analysis, the women’s football marketing strength and a new sponsorship evaluation model, the data driven sponsorships, projecting the potential of Brazilian football.

Clubs’ revenues

The TOP 20 clubs saw revenues grow by 9% in 2022 in R$ and 18% in US$, reaching US$ 1.4 billion. The main impacts were gate receipts, members and commercial revenues.

Revenues TOP 20 Brazilian clubs – US$  million

Revenues of Brazilian clubs in 2022 US$  million

Flamengo	225
Palmeiras	164
Corinthians	149
São Paulo	126
Internacional	89
Atlético-MG	82
Athletico-PR	71
Red Bull Bragantino	67
Fluminense	67
Santos	65
Grêmio	65
Fortaleza	51
Ceará	33
Coritiba	31
Cruzeiro	29
América-MG	28
Cuiabá	26
Bahia	21
Goiás	20
Atlético-GO	19

Source: Sports Value

Clubs ´debts

The TOP 20 clubs debts reached US$ 2.03 billion in 2022. Leadership of the Minas Gerais clubs Atlético and Cruzeiro.

TOP 20 Brazilian clubs Debts – US$ million

Atlético-MG	302
Cruzeiro	203
Corinthians	175
Palmeiras	168
Internacional	166
Botafogo	140
Fluminense	130
Vasco da Gama	128
São Paulo	113
Santos	104
Grêmio	100
Red Bull Bragantino	58
Athletico-PR	55
Bahia	55
Flamengo	50
Coritiba	46
América-MG	24
Goiás	9
Ceará	7
Fortaleza	6
Atlético-GO	2
Cuiabá	0,4

Source: Sports Value

Women’s football strength

Sports Value believes in the strength of women to change the Football Industry for the better. We have included in this year’s report numerous insights into the women’s football marketing differentials.

Brands rejuvenation, fan loyalty, positive and contemporary values, are numerous positive aspects of women’s football today.

Women’s sports audiences in the world by age group

Data driven sponsorships

The end of the report is all dedicated to data-driven sponsorships concept. It is no longer possible to achieve ROI with sponsorships without heavy investments in the digital environment.

Brazilian football lives a grind of high visual pollution of sponsoring brands and low return. Brazil is one of the largest media and entertainment markets on the planet, but values moved by clubs are far below other, much smaller markets.

When a club is more data driven oriented, sponsors will benefit from the digital operation.

Marketing Revenue vs. Advertising Market- Football Leagues

Value – Social Media ROI generated by the club- US$ million

Source: Kore