COVID-19 Economic Impact on Sports Industry

According to analysis conducted  by Sports Value, global sports market moves more than US$ 756 billion annually.

The global coronavirus crisis will directly impact the entire sports industry, both professional sports and amateur sports consumption.

New analysis by Sports Value points out that global professional sport will lose more than US$ 15 billion from the impacts of COVID-19. This represents 2% of everything that moves with sport globally.

Access the full report here.

Digital marketing is the way out

The analysis points out as the only way to face the crisis the use of the digital environment, exploring the different potentialities of the market, clubs and their idols.

Losses will be inevitable, but creative and aggressive marketing can minimize the damage of the current crisis.