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Brazilian football clubs’ financials 2023. Revenue diversification the main challenge!
Sports Value has just finalized its latest study on the finances of Brazilian clubs in 2023.
Click here to download the full study in English and US$ on the finances of Brazilian clubs in 2023, by Sports Value.
The study analyzed the revenues, costs, net results, and debts of the biggest football clubs in Brazil.
It also includes many special analyses such as the global transfer market, clubs´ digital impact, sports sponsorship trends, and the use of Artificial Intelligence in sports marketing.
Revenues
TOP 20 Brazilian clubs reached their highest revenue in history in Reais, R$ 9 billion in 2023, a 20% increase. In dollars, the growth was 28%.
The TOP 20 clubs went from US$ 1.4 billion in 2022 to over US$ 1.8 billion in 2023. Without players transfers, TOP 20 clubs reached US$ 1.4 billion in operating revenues last year.
Total Revenues X Operating Revenues- Without Transfers – US$ billion
Matchday income (Football Members + Gate) reached US$ 302 million, for the first time.
TOP Revenues in the Brazilian football 2023- US$ million
| Flamengo | 280 |
| Corinthians | 191 |
| Palmeiras | 185 |
| São Paulo | 139 |
| Athletico-PR | 104 |
| Red Bull Bragantino Ltda | 100 |
| Fluminense | 98 |
| Grêmio | 95 |
| Atlético-MG SAF | 90 |
| Santos | 87 |
| Internacional | 86 |
| Botafogo SAF | 79 |
| Vasco da Gama SAF | 74 |
| Fortaleza SAF | 53 |
| Cruzeiro SAF | 50 |
| América-MG SAF | 38 |
| Bahia SAF | 36 |
| Cuiabá SAF | 29 |
| Ceará | 27 |
| Coritiba SAF | 20 |
| Goiás | 20 |
Source: Sports Value
Sports Value presented an unique analysis comparing the TOP 20 clubs in revenues in Brazil with the main leagues in world football.
Debts
The debts of the TOP 20 clubs reached the lowest value in many years, a total of US$ 1.8 billion, compared to more than US$ 2 billion in 2022.
Top 20 clubs – Total Net Debts- US$ billion
Debts of Brazilian clubs in 2023 – US$ million
| Atlético-MG SAF | 278 |
| Palmeiras | 192 |
| Internacional | 183 |
| Corinthians | 181 |
| Vasco da Gama SAF | 153 |
| São Paulo | 136 |
| Cruzeiro SAF | 135 |
| Santos | 124 |
| Fluminense | 122 |
| Grêmio | 107 |
| Red Bull Bragantino Ltda. | 83 |
| Botafogo SAF | 63 |
| Bahia SAF | 61 |
| Coritiba SAF | 40 |
| América-MG SAF | 28 |
| Flamengo | 14 |
| Ceará | 12 |
| Fortaleza SAF | 1 |
| Athletico-PR | 0 |
| Goiás | 0 |
| Cuiabá SAF | 0 |
Source: Sports Value
New Sponsorship Dimension
Sports Value has been working with different sports sponsors in Brazil and abroad.
Analyses show that to get ROI with sponsorships, it’s not enough just to expose brands on signs, uniforms and backdrops.
Sponsoring brands with the highest return on digital- In 2023- US$ million
Source: Kore
Brazilian model of excessive visual pollution and low impact due to lack of smart activations, reduce the potential of the sports marketing market in Brazil.
Penetration of the Brazilian population- In %
The Brazilian market has been following a visual pollution of brands, with a special impact on bookmakers.
Although they come with a lot of resources, often unrealistic, they generate low impact on the population, greatly limiting innovative marketing actions for clubs and their fans.
How can Artificial Intelligence leverage sports marketing?
Technological advances have greatly impacted sports management, and the arrival of Artificial Intelligence is undoubtedly a new era of change. In addition to its impact on the pitch, there are huge opportunities for sports marketing.
AI can leverage clubs’ brands, increase returns for sponsors, make advertising more efficient in broadcasts, improve the relationship with fans A brutal impact for those who are prepared!
