The company has the largest database in the market, with data from the last three decades of Brazilian and worldwide sports business.

The evaluations have their own solid methodology, thanks to this extensive database. All strategies for the clients are based on their business, using reliable, tested, and value-based assumptions of their brands and projects.

Projects for clients use the concept of return on investment and return on objectives.

All clients will have ROI (Return on Investment) measurement in their projects. The strategies will offer this measurable and previously defined return.

The ROO (Return on Objectives) is fundamental in sport and still new in Latin America. The projects created will have a measurement of the return according to the established objectives.