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The pandemic has greatly impacted the Brazilian clubs financial numbers.
Sports Value has just finished its analysis on Brazilian clubs. We made available at that time the release that was forwarded to the press.
Soon the study with all key performance indicators (KPI’s), cross-reference with data from social networks, and new marketing indicators will be ready and will be made available free of charge.
Download the Finance Clubs 2020 release here.
Revenue cuts reached 19.5% compared to 2019 ( In R$ terms) . The biggest reductions came from TV rights and gate receipts.
The situation was mitigated by the transfers and Diamond Mall operation, from Atlético-MG. Losses could be even worse.
Reductions with TV rights in part may be recomposed. But clubs will have to face a budget adapted to the “New Normal” in 2021.
Flamengo remains at the top in revenues terms, even though it is the club that suffered the most in absolute values of revenue cuts.
Club mitigated losses with improvement on other fronts, such as sponsorships and members.
Red Bull Bragantino and Atlético-GO entered the study for the first time.
Top revenues of 2020 – US$ million
*Atlético-MG includes the net value of diamond mall operation.
** Red Bull and Atletico-GO, came from Serie B.
Debts reached US$ 2 billion.
Botafogo, which was traditionally the first in the debt rankings, fell to fourth place.
Top debts of 2020 – US$ million
