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This week Sports Value celebrates 4 years of operations!
These were challenging years and a real revolution in clients´ deliveries, with the impacts of the COVID-19 pandemic.
In addition to traditional marketing, management and valuations services, other business lines have been boosted, such as startups consulting and trend reports.
International expansion
Sports Value’s great expansion was in the international market. Today we serve clients in Brazil and different countries in Latin America, Europe and the Middle East.
In 2018, when we started our operation, Brazil represented 75% of the users of our website, where we published the studies and on the blog insights. Currently 52% of users are from Brazil. The main markets outside Brazil: USA, followed by Spain, England, Portugal, India, South Africa, Mexico and Argentina.
We are on the 5 continents.
The 25-34 yo audience represents 36%, 18-24 yo other 23% and 35-44 yo 19%. Than 45-54 yo 10%, 55-64 yo 7% and +65 years 5%. This demonstrates the interest of the youngest in financial data, marketing cases and exclusive and in-depth analysis.
Those who consume our content like sports, lifestyle, media, entertainment and financial market.
Global Newsletter
We launched a Global Newsletter service on Linkedin just over a month ago. We talk about sports marketing, entertainment, media, innovation, and disruptive business.
Here you can subscribe and receive by email.
We are already almost 23,000 subscribers from all over the world.
Below we highlight some that we have published so far. Access is each title.
Disruptive ideas for sports teams
The sports market cannot convert into revenues the full magnitude it represents. In both professional and eSports, millions of fans leave little money in the clubs.
Our analysis brings disruptive ideas so that sports teams around the world can be inspired and create highly profitable digital business models.
Smart connected stadiums
Pandemic accelerated processes and the concept of smart stadiums exploded! Now it’s the monetization of the on-game site and the development of new online revenues. With 5G we will live a new era of sports content consumption.
It will be a memorable technological experience in the stadium and even more impact on digital. That’s 30, 000 people in the stadium and 5 million on the couch!
NBA, the most disruptive league on the planet
Throughout history, not always the largest and richest have been the most innovative. In sport this happens very often, even out of necessity.
And in the sports world, the NBA undoubtedly ranks as the most innovative and disruptive league. NBA achieved revenues of US$ 8.8 billion according Forbes, before pandemic and generates far fewer resources than the NFL’s US$15.2 billion or MLB’s US$10.4 billion.
European teams, +€ 7 Bn poorer in two years
A UEFA study shows that the cut in revenue stemming from COVID-19 may have been worse than originally projected. The most optimistic analysis shows revenue cuts in two seasons (2019-20 and 2020-21) of € 7.3 billion, and can reach € 8.1 billion.
Only in empty stadiums were more than € 4 billion revenue cut, there was still reduction of more than € 2 billion in broadcast rights.
Streaming, the revolution will be televised on a smarTV
The world of sport is experiencing the process of a technological revolution in the way one watches, interacts, and consumes sports content. Streaming was accelerated enormously in the pandemic, which would take years, took months
The great potential of streaming is not the broadcast, but the construction of a gigantic digital marketplace. The disruption is exactly that.
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